Words of bloody wisdom

If a brand is unable to register an image, product or service in the public’s mind with impact, it has little hope of being relevant. Traditional methods of creating visual impact and effective recall are no longer enough. Today’s consumers demand much more. It takes much more to register under their radar. Imaginative and impactful marketing is now more than ever a core function of a successful consumer-facing business. And to be successful in today’s increasingly competitive environment, companies must learn to stage experiences that engage and speak directly and personally to each of their customer segments. Exciting, unusual, cool brand experiences -- both on and offline -- are capturing the imagination of today's consumer. If it is not memorable, then it is just wallpaper.

-By the kool kids @ coolhunter